Founded in Kadri Han, Taksim, this young office achieved to make its name by carrying out demanding modern interior designs at the time. This firm created a series of modern furniture designs, the production and sale of which had never been tried in Turkey before as a result of its partners’ visionary understanding, their trips to Italy, analysis of such magazines as Domus, and their assimilation to the projects by such important designers and architects then as Marcel Breuer and Gio Ponti. In 1970, Interno moved to the showroom, with which it is identified, at Mim Kemal Öke Street in Nişantaşı, where it would reside for more than 30 years. Along with the reproductions of furniture designs by such early modernists as Breuer and Corbusier, the original designs created from these inspirations by the partners of the firm, and the modern accessory choices collected with a professional care, Interno turned into a kind of unprecedented modern design museum in Turkey in a short period of time. Introduction of these multi-disciplinary designs played a didactic role in terms of store marketing in İstanbul as well as offering a detailed modern life frame to its customers. Interno laid the foundations of both modern space understanding and a modern furniture industry not existing at that time by adopting a line much beyond the time. Coinciding with the hard times when there were export bans and the lack of technology and material in Turkey, these daring design attempts helped many Turkish artisans be trained.